The Sassy Carmen Foundation™

**This project is currently in progress**

Project: Website Development

  • Web Development
  • Brand Implementation
  • UX

The Sassy Carmen Foundation™ is a newly developed 501c non-profit organization supporting families with children battling childhood cancer. The team threw together a website before finalizing the overall brand identity of the organization and content. This build will be completed in a series of steps dependent on foundation goals being met. The first goal to meet will be building brand awareness behind the Sassy Carmen Foundation and build a following.

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GATHERING INSIGHTS

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After meeting with Laura to find out the overall goals of the site, I performed a site audit to break down content, content arrangement, and site structure.

Content

  • Site still had Lorem ipsum text
  • Placeholder images were in place for shop images
  • Menus were present for content not built
  • Overall colors on the site to not match the brand kit

Content Arrangement

  • All information is currently on the front page with limited resources to learn more
  • Top Banner images on home pages focuses on buying soap versus brand awareness
  • About us page put founders front and center vs explaining about the mission

Site Structure

  • Menu options left active in bakery site that are not relevant to the foundation
  • Need development of Parent and child pages to organize information that is more easily navigable

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