Refyne Fitness
Project: Web Development
This digital marketing strategy was created through a Digital Marketing Certificate Program with Old Dominion University. Refyne Fitness is a fictitious company created for us to build an online presence. This site demonstrates proficiencies in Web Development (WordPress), E-Commerce (WooCommerce), Content Marketing, SEO, and SEM.
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OVERVIEW
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Refyne Fitness is a fitness company created through the program to help us to build and practice skills learned through the different modules in the program. We utilized this sandbox website to implement knowledge in content marketing, e-commerce, search engine optimization and search engine marketing.
Brainstorm
Before taking to WordPress, we first had to create a plan. This plan included:
- The type of site we would be building
- The overall goals the site would accomplish
- The needs in terms of pages, links, forms, blogs, etc. to achieve goals laid out
- Personas
Wireframe
The example above shows an initial layout created for the Refyne Fitness home page. This layout was refined multiple time before coming up with the final layout.
Final
Based on the goals created during the brainstorming phase, the web categories defined for this site were educational, e-commerce and blog site.
The final site page count was 30 pages.
Final Website
Click to see full site
** This site is a sandbox site and could be taken offline at anytime**